“We’re careful with content,” Madden notes. “We’ll show select high-end homes (often our own family projects) to demonstrate finishes and workmanship, but we’re not pitching to be a one-off home builder for mums and dads. Our focus is multi-dwelling, mixed-use, and community scale.” WHERE GROOVE IS GOING NEXT Pipeline momentum is real: six of Groove’s own developments are now in train—some in planning, some on site, some at sales—up from just two 18 months ago. Madden outlines his near-term strategy. Looking ahead, he would like to rebalance the mix from roughly 30% own / 70% external to ~80% own / 20% strategic developer collaborations—retaining a handful of long-term partners for cash-flow balance and portfolio diversity. Madden is also looking to scale responsibly from four concurrent sites to five or six, maintaining directorlevel visibility across every job. Groove would like to target 100–150 dwellings a year across townhouses, 30 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 11
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