boutique apartments, and select housing, with childcare and mixed-use as complementary verticals. Madden notes that he would like to embed Procore and 3D tools across all sites, driving consistency in data, program, and quality and Madden would like to double-down on value engineering, especially as costs remain elevated. “Feasibility lives or dies in the first six weeks,” Madden says. “That’s when smart redesign pays for itself.” Ultimately, the aim is recognition: buyers and developers who can spot a Groove project on sight— and associate it with better planning, better finishes, and better outcomes. 31 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 11 GROOVE PROPERTIES
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