Middle East don’t have the land base to grow their own forage,” Johnson says. “They need certainty. Integration helps us deliver it.” MARKETS—AND THE MIX THAT MATTERS Follow the tonne and you’ll see why integration counts. Roughly 60% of Johnson Group’s output serves dairy systems—demanding consistent energy, fibre, and palatability at scale. Beef accounts for Alongside manufacturing, Johnson Group operates a 10,000-head feedlot, farms ~18,000 acres, and partners in a shipping/freight brokerage JV that manages global export flows.The integrated model isn’t about empire; it’s about continuity, quality control, and guaranteed delivery from paddock to port to producer. “Our customers in Japan, Taiwan, Korea, and the 84 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 11
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