Business View Oceania | Volume 3, Issue 10

29 30 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 inspection servicing. “When we sell a piece of equipment, we continue to support that client by doing all of the work required for the life of the machine. So it’s our responsibility to do the servicing and maintenance, but also to make sure that the six month certifications and 10 year inspection certifications are up to date and not only match but exceed industry standards. On top of that, we will also inspect, service, and certify any brand of EWP machine or equipment, even if we haven’t sold it to the client ourselves. Our technicians are highly skilled and have the expertise to work with any piece of equipment in our industry.” A large contributor to LiftX’s differentiation and success in the market is their ability to rebuild machines and equipment as part of their 10-year inspection service. Mr. Dix elaborates, “When a machine gets to 10 years old, they need to go through what is called a major inspection, during which the machine is basically disassembled and stripped down to its bare base components. like to extend their thanks to Dingli, with whom they will soon celebrate 10 years of partnership. Mr. Dix shares that their relationship with Dingli has been incredibly beneficial over the years, and that their partnership has been integral to LiftX’s evolution and to the development of Dingli being one of New Zealand’s most preferred brand of EWP equipment. Looking to the future, LiftX predicts that the industry will continue to see a greater uptake and demand for EWP machines, as businesses in all spheres move to more mechanised operations. Mr. Dix finishes with LiftX’s primary goal for the future. “As a business, while we currently have the scope to service pretty much any area, there are still pockets of very remote communities that we struggle to regularly provide for. So part of our business plan moving forward is to place strategic service vehicles and staff closer to or within those areas, so they can remain fully serviced and supported by us for all of their EWP needs. We want to be a one stop shop for every single EWP user from Northland to Southland, no matter who they are, where they are, or what they need.” LiftX will continue to provide all customers with unrivalled consistency and availability of service and product, and plans to grow alongside the industry wherever that growth may lead. Everything is checked, worn parts are replaced, and machines are sandblasted, repainted, and then reassembled. The end result is a machine looks like new and is certified to be used for another five years. That process can continue with us, so the machine can be rebuilt more than once to prolong its life. A major part of our operation is that rebuild business.” The biggest contributor to LiftX’s success is their people, Mr. Dix says. A relatively small yet close-knit team, the diversity and experience of staff allows LiftX to remain confident in their ability to provide such a wide range of products and services to a standard that surpasses that of their competition. “We’ve undergone a lot of change in our business over the last few years, and the wealth of knowledge and skill of our people has been the biggest part of our ability to grow. Customers are now demanding a lot more from their suppliers compared to when we first began, and part of our growth has been bringing in a range of skills and services that were not previously a part of the business. We could not have done that without the dedication and expertise of our staff, and we certainly wouldn’t be sitting where we are today without them.” Other contributors to LiftX’s success can be found within their extensive network of business partners and suppliers. In particular, LiftX would THINK INNOVATION. THINK SUPERCHARGE. New Zealand 0800 188 122 Australia 1300 228 837 www.superchargebatteries.co.nz We’ve been a leader in the New Zealand battery market for 10 years and in Australia for over 30 years. We provide superior car, 4WD, and marine battery units at competitive prices, with consistently exceptional customer service. L I FTX LTD PREFERRED VENDORS/PARTNERS n Zhejiang Dingli Machinery Co., Ltd www.cndingli.com | dion.c@cndingli.com Zhejiang Dingli Machinery Co., Ltd. is the world’s Top 10 of Aerial Work Platform Manufacturers, the world’s Top 50 Construction Machinery Manufacturers. It has R&D centers in Italy and Germany. Dingli has the most complete work coverage of scissor lifts in the industry. Dingli is the world’s only large-load modular electric boom lift series manufacturer. The whole series of Dingli products have achieved electrification. n SuperCharge Batteries https://www.superchargebatteries.co.nz/