Business View Oceania | Volume 3, Issue 10

35 36 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 SPASA recognises five pillars that are key to ensuring members benefit from the association’s continued relevance and credibility. They are: People, to empower and develop members through improved skills and knowledge; Promotion, of a professional trade delivering exceptional products that improve the health and wellness of the community; Representation, to advocate responsible outcomes for members and consumers at local, state, federal, and international levels; Member Services, to provide exclusive products, services, and networking delivered locally representing all sectors of the industry; and, Corporate Support, to adopt a consistent improvement model for an effective and efficient corporate structure. A team of 12, staff at SPASA are passionate about their place in the industry and the work they do towards its growth. With developments such as Climate Care Certified, an efficiency and sustainability certification program, and an extensive range of nationally accredited course covering training programs in areas such as retail, service, construction, business, and pool safety inspection, SPASA members receive no shortage of benefits. Mr. McGrath explains, “We support members essentially have anything to do with the backyard. We do focus on that beautiful piece of blue, whether it be a pool or a spa, but all of our members facilitate that entire backyard experience. We have a registered training organisation as part of our value proposition, so we’re an RTO in our own right. The Institute of Research and Learning is our registered training organisation, and it delivers multiple qualifications; everything from pool and spa service, through to pool and spa building, diplomas of leadership and management, landscaping, and more. So we’ve got members that can renovate, build, and install the pool, create outdoor kitchens, landscape the backyard, and provide maintenance services, and then we support members from the entire supply network for that backyard as well.” SPASA communicates with members through a range of mediums, from keynote speeches, mentoring and coaching, media releases, and digital and print magazines, to social media, email updates, newsletters, and website communications. As well as supporting members through communication, resources, information, advocacy, and education, SPASA fosters a family- friendly working atmosphere, and holds a unique core value close to their hearts- courage. Mr. McGrath elaborates, “We’ve had a fantastic, really proactive set of board members over the last few years who have allowed the industry body to flourish and expand beyond the traditional. SWIMMING POOL AND SPA ASSOC I AT ION (SPASA) CEO of SPASA, Lindsay McGrath