Business View Oceania | Volume 3, Issue 10

71 72 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 GOOD HEALTH GOOD NUTRITION Providing Premium Quality Animal Feed Premixes P.O. Box 104253, Lincoln North, Auckland, NZ 0654 Ph: +64 9 834 3783 www.imageholdings.co.nz SUPER IOR PET FOOD CO Bolderson offers his insight into the company’s unique mission. “We’ve always been committed to creating really good dog food, and we are excited to offer a product that is not made using the typical production processes. All of the brands that we own are made without using an emulsification process; they have always been made with fresh meat and are blended, more like a meatloaf, so they have a much lower water content than traditional meats which means the feed rates are much better. The nutrition levels in our products are also much higher and are more carefully considered for the animals that are ingesting them. That’s our key driving factor- making a better quality, shelf-stable dog roll. That extends into our dried dog treats and the same sort of ethos runs across all elements of our business.” A team of 38, Superior Pet Food Co divides their staff into sales, administration, production, and management. Operating under a predominantly business to business model, the company supplies products to grocery, rural, and specialty supply stores. Mr. Bolderson shares that Superior Pet Food Co works to connect with business owners and end users through regular attendance at events and trade shows. “Because