Business View Oceania | Volume 3, Issue 10

73 74 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 10 much higher than traditional dog rolls. This makes our prices more competitive than most other dog foods, especially when you consider how much nutrition your dog needs and how much of our food you need to satisfy those nutritional requirements.” Superior Pet Food Co is also a member of the New Zealand Pet Food Manufacturers Association (NZPFMA) and supports their educative movements. As well as supporting the educative needs of their business partners and end users, Superior Pet Food Co recognises the changing needs of their staff. A family-friendly workplace that is dedicated to supporting their workers in any way they can, Superior Pet Food Co continues to recognise and combat the effects of the ongoing COVID-19 pandemic on their workers. The company has upped their efforts in maintaining the physical and mental health of their team in response to lockdowns and restrictions, Mr we mainly work with businesses, it can be difficult to really connect with people that use our products on a day-to-day basis. One way we overcome this is by going to events and shows, and we also make contact online through our website, reviews, that sort of thing. But events and expos are great because we get to speak directly with dog owners and meet their animals, and we also get to deal very closely with wholesalers, and retail partners as well.” A large part of Superior Pet Food Co’s work is dedicated towards educating their clients and the general public on the importance of providing high-excellent nutrition to their pets. Mr Bolderson elaborates, “We really want to push our current clients and potential clients to know what they are feeding their dogs, and why it’s important that their pets get the nutrition they need. And although our product, dollar for dollar, is more expensive, the feed rate is Proud to work with businesses like Superior Pet Food Co Your insurance sorted +64 6 358 7039 crombielockwood.co.nz CL913A CL913A CLMB Business view magazine ad 91.44mm(w) x 124.46mm(h) V1.indd 1 8/10/21 1:09 PM Resin and epoxy flooring specialists www.eurofloor.co.nz 0800 EUROFLOOR European Floor Toppings is an Auckland-based industrial and commercial flooring provider that serves clients throughout New Zealand and the South Pacific. Specialising in resin and epoxy flooring solutions, EFTL can provide seamless flooring to suit your needs, including hygienic flooring, non-slip flooring, chemical resistant flooring, flooring to withstand heavy traicking, or to be architecturally appealing. Whatever your needs, EFTL "have the solution for you.” We are proud to be part of the team providing expertise and service to Clint and Superior Pet Foods. SUPER IOR PET FOOD CO Image Holdings is a family owned and operated Animal Health Company based in Auckland New Zealand with over 40 years’ experience servicing the NZ and South Pacific Animal Feed Industries. We feel privileged to be a strategic supplier to Superior Pet Food Company. We have been proud to be part of their growth and success over the last decade and look forward to what the next decade can bring. We are a market leader in the manufacture of vitamin and mineral premixes, supplements, and veterinary medicines. Our long-term relationships with key global Animal Health Suppliers enable us to procure technically efficacious and leading- edge ingredients that are cost effective. Image Holdings has rigorous quality control procedures to ensure an impeccable level of traceability, transparency, and integrity. The system is audited by the NZ Ministry for Primary Industries and is certified as being compliant with Good Manufacturing Practice (GMP) guidelines. Our team of nutritionists collaborate with clients and NZ Pet Food Manufacturers for seamless integration from new product concepts to formulation of whole diets. Our customised premixes are designed to complement the whole formulation and ensure all AAFCO and FEDIAF standards are achieved. This, combined with our ability to procure innovative ingredients allows us to help create unique, premium micro and macro premixes for our clients in their respective marketplaces around the globe. ...... For more information about Image Holdings and what value we can bring to your business please contact us. www.imageholdings.co.nz General Manager, Clint Bolderson Providing Premium Quality Animal Feed Premixes P.O. Box 104253, Lincoln North, Auckland, NZ 0654 Ph: +64 9 834 3783 www.imageholdings.co.nz