Business View Oceania - Oct 2023

11 BUSINESS VIEW OCEANIA VOLUME 5, ISSUE 10 may be differently applied. But the technology underpinning it is often quite similar. The enablers are all about the common factors that sit across everything. Based out of Sydney, IoTAA has board members across the country in New South Wales, Victoria, and Queensland. Operations are run by a small staff of three and supported by various contractors, as well as the resources produced by volunteers. “Our members pay to be members, but our workstreams and the programs they run are run by those members,” Zeichner says. “I’m not the font of all knowledge – that would be ridiculous. I am the orchestra conductor of how we share, collaborate, expand, and do cross-sectoral work. They are the producers of content.” All reports and guides the association produces are created by its membership, which numbers 500 participating organisations and nearly 1000 individual members. Being able to draw from such a large pool of knowledge is one of the keys to making the alliance work well. Zeichner notes, “I think that makes us really quite powerful. One of the dangers in industry associations that have a big management structure is that they start thinking they know what they are doing.” IoTAA membership comes in two tiers. The first is Executive Council, which allow for greater direct engagement. Then there are individual Workstream Memberships, which operate on an annual fee. Start-ups and students are offered membership at reduced rates as a way to help support those emerging onto the scene, as well as to encourage new ideas. “That’s where the brains are coming from; that’s where the innovation is,” Zeichner says. “It’s not surprising, but old practices would be pretty close to the reason why we’re not advancing – with people just not wanting to change their business processes. But good application of IoT actually changes workflow. Getting more efficient, being more data-driven takes more than technology takes real work. It’s hard, you have to rethink your business.” The Myriota Sense&Locate is a ready to deploy IoT solution for sensor input with in-built GNSS tracking. With low power consumption and enclosed antenna, it offers a maintenance free option for monitoring in remote locations. Image courtesy of Myriota IoTAA CEO, Frank Zeichner