Business View Oceania - Oct 2023

37 BUSINESS VIEW OCEANIA VOLUME 5, ISSUE 10 BusinessNZ Chief Executive Kirk Hope says most Kiwi companies have a connection with the Network. “Our members and affiliates are everywhere - from the tiny corner dairy through to large exporters earning millions in overseas revenue,” Kirk says. “It’s a huge privilage to walk alongside some of the most fantastic businesses in New Zealand.” Among the many initiatives undertaken by the Network, Kirk points to the Buy NZ-Made Campaign as an example of grass-roots businesses helping themselves using provenance marketing collateral created under the BusinessNZ Network. “New Zealand companies are very well served by the Buy NZ-Made Campaign - it’s a great system for branding a business and encouraging consumers to buy local. We BUSINESSNZ have many businesses using the branding to spur loyalty in the hearts of Kiwi shoppers. “The Buy NZ-made campaign has been going for over 30 years now, doing a genuinely good job promoting locally-made products and the people and companies that make them. “As a result, just about anyone in New Zealand recognises the logo of the little stylized kiwi in a triangle. “A lot of the businesses signed up to Buy NZ- Made operate in provincial areas as craft operators or manufacturers, often making inventive new products. They really like the fact that Buy NZ-Made is there for them. “It’s one of the joys of being involved in a membership organisation – just fantastic members.”