VOLUME 6, ISSUE 10 | OCT 2024 DAYDREAM ISLAND RESORT AND LIVING REEF BEAUTIFUL DAY DREAMING Also in this issue CURTIN HERITAGE LIVING • AUSTRADE
WWW.BUSINESSVIEWMAGAZINE.COM Email for all inquiries: info@businessviewmagazine.com 2422 Palm Ridge Road, Suite 820 Sanibel FL, 33957 239.220.5554 CONTACT US TITLE SPONSORS GREAT NEWS! Business View Publishing was named to the 2020 Inc. 5000 list of America’s Fastest-Growing Private Companies! Read the press release Editor in Chief Karen Surca Research Directors Mike Luchetta Dylan Tenbrink Contributing Writers Dan Macharia Veronica Enair Director of Production Jared Ali Director of Marketing Nora Saliken Director of Administration Michelle Siewah Digital Strategist Jon Bartlow Art Director Renée Yearwood Managing Director Alexander Wynne-Jones COO Matthew Mitchell Executive Publisher / CEO Marcus VandenBrink 1 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
EDITOR’S NOTES October may be a frightfully fun-filled month for Halloween trick-or-treaters and ghost stories galore, however, it is also a time to reflect on the year that has quickly passed as we head into the final half of the fourth fiscal quarter of 2024. Companies and organizations across the Oceania region are focused on aligning their priorities with what lies ahead and ensuring that best practices are implemented as we head towards the end of the year. The Oceania economic climate is anything but scary as the inflationary climate is stabilizing and supply chain woes are a thing of the past. Many business sectors are thriving across New Zealand and Australia from logistics to high tech and tourism. For our October issue, Business View Oceania was privileged to interview a cross-section of leading organizations in their sector. In the realm of health care and aged care, we were fortunate to interview Melville Cares. Moving a step ahead of other assisted living models, this well-established organization provides a supportive and welcoming atmosphere for its residents. For this month’s issue, we also featured Avenuewest, a leading property and real estate company that provides the services the industry expects while also possessing the knowledge of the market that clients demand. We also profiled other leaders in their field including Daydream Island Resort and Living, Curtin Heritage, Heatlie Barbecues, Poolwerx Australia, and Total Image Group. We got a glimpse into how these organizations are implementing best business practices while serving their client and member base. With all our profiles we hope that our valued business leaders learn a little something new about their relevant business sector as well as key developments in other industry sectors that may help drive their business model forward. As we continue to bring you features covering the very best in business developments across the Oceania region, we hope that you have a chance to celebrate the frights and fun of Halloween as October leaves continue to fall. Karen Surca Editor in Chief Dear Readers, 2 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
VOLUME 06, ISSUE 10 39 CURTIN HERITAGE LIVING How Art, Technology, and Compassion Create Connected Communities 49 MELVILLE CARES A Role Model for Independent Living 23 POOLWERX CORPORATION PTY LTD. Supporting Pools and People Across the Globe 11 AVENUEWEST Trailblazers in Property Management COVER DAYDREAM ISLAND RESORT AND LIVING REEF 2 EDITOR’S NOTES 5 OPENING LINES HEALTHCARE CONSTRUCTION FRANCHISING POOLWERX CORPORATION PTY LTD. 23 3 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
85 61 DAYDREAM ISLAND RESORT AND LIVING REEF Beautiful Day Dreaming 85 AUSTRADE Expanding Trade, Tourism, and Investment in Australia 95 TOTAL IMAGE GROUP (TIG) Fashion-Forward Leadership 73 HEATLIE The Next Chapter in Family Innovation HOSPITALITY PROFESSIONAL SERVICES RETAIL The articles in this publication are for information purposes only. Business View Publishing assumes no liability or responsibility for any inaccurate, delayed, or incomplete information, nor for any actions taken in reliance thereon. The information contained about each individual or organization has been provided by such individual or organization without verification by us. The opinion expressed in each article is that of its author and does not necessarily reflect the opinion of Business View Publishing. AUSTRADE 4 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
FIVE VICTORIAN SUBURBS WITH HOME PRICES TIPPED TO GROW IN 2025 — AND WHY Source: https://www.realestate.com.au/, Nathan Mawby, First published Oct 21, 2024 The head of one of Australia’s largest real estate firms has tipped Victoria for a population-driven home price recovery in 2025. And Melbourne suburbs at the heart of it are expected to include Keilor East, St Kilda East, Glen Waverley, Altona North and Spring Gully in Bendigo, with agents in one of the suburbs revealing the only thing holding it back was its name. In McGrath Real Estate’s annual property market report, boss John McGrath has flagged that the state’s population rising at one of the nation’s most rapid rates at the same time as constraints on the number of tradies available to build homes is slowing housing construction. Despite this, recent PropTrack data revealed median home prices fell in hundreds of Melbourne suburbs in the past year. The city’s clearance rate has also declined since the start of 2024, when it was hovering between 65 percent and 70 per cent. Yesterday PropTrack data shows it reached 62 per cent from 809 reported results. Mr McGrath said population growth and home building constraints, along with a number of infrastructure Opening Lines 5 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
has reasonable access to the beachside amenities of its busier neighbour, St Kilda, but with more of a suburban feel. Art Deco-style homes, including apartments, were singled out as expected to be particularly high on buyers’ shopping lists. The area has a $1.7m median house price, but the typical unit is more affordable at $575,000. McGrath St Kilda principal Michael Townsend said St Kilda East was the perfect blend of family and fun, but was too easily overlooked because buyers associated St Kilda with a grimy reputation. “But if you called it Caulfield West, it would be very different,” Mr Townsend said. “It is more affordable than almost any of its neighbours, has great public transport and is still a $5 Uber from Chapel St or the Espy.” A combination of top schools, both Monash and Deakin universities nearby, as well as a wide array of restaurants, shops and transport options are behind Glen Waverley’s short-listing. Mr McGrath also noted that the prospect of inclusion on the Suburban Rail Loop could also start to influence home prices in the area. A middle-of-the-road house in the suburb costs $1.689m, though units are half that at $880,000. Altona North made the list for its lifestyle offerings and proximity to Port Phillip Bay, but more affordable prices than nearby suburbs. Families are also tipped to appreciate the area in the new year thanks to a $930,000 median house price as well as easy access to Scienceworks and multiple local sports centres. The Bendigo suburb of Spring Gully was Mr McGrath’s final tip, and made the list after it’s home prices rose in the past year. The chief executive said he still believed there was room for the $650,000 median house price to grow further, particularly given it was on the Melbourne side of the regional city. improvements and expectations of an interest-rate cut, would “no doubt see the city’s housing market bounce back”. Keilor East tops his list of suburbs to benefit in the new year as the prospect of a new train station under the Melbourne Airport Link combines with good access to major freeways, lifestyle destinations and proximity to Highpoint Shopping Centre. PropTrack figures show the area has a $1.045m median house price, making it likely to benefit from buyers who had been priced out of more expensive neighbours. St Kilda East got the nod as a convenient area that 6 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
OPENING LINES NEW DEVELOPMENT UNDER CONSTRUCTION TO HOUSE THOUSANDS OF FAMILIES Source: https://www.realestate.com.au/, Nicholas Finch, First published Oct 21, 2024 The Moreton Bay region is getting one of its biggest developments yet, with construction underway on a display village that will house more than 6,500 people. Named ‘Kinma Valley’, the community is being developed by Lendlease Communities to seat 2,500 lots of new homes. Building company Emerald Developments has begun constructing houses in the area, with 18 different builders creating 35 designs for the brand new homes. The development is expected to launch in 2025, offering homes for buyers from a range of different financial circumstances. Buyers are able to buy either land packages on their own, or bundle them with one of the pre-built homes under construction. Homes in the development start at $700,000, with prices rising depending on the build. Plots of land ranging from 336 to 758 sqm are priced between $393,000 and $553,000. At the centre of the project will be a 31-hectare central park, which will include adventure playgrounds and over 6km of paths for walking and cycling. “Demand for homes continues to be strong, with Kinma Valley offering a mix of lot types to suit varying budgets,” he said. “We are seeing buyers from across South East Queensland deciding to call Kinma Valley home, whether it’s their first home; they’re upgrading to their forever dream home, or downsizing to a more low-maintenance lifestyle.” The area is planned to connect with a larger stretches of nature that will travel throughout the development, connecting nature reserves to various neighbourhood parks. Ian Murray, Lendlease Communities’ Head of Queensland, said the company wants Kinma Valley to be a key part of the quickly growing Moreton Bay region. 7 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
Some of the homes being built in the village include the Montana 312 and 355, different builds with their Mediterranean ‘Topaz’ facade. With five bedrooms, three bathrooms, four living areas and a large alfresco, the Montana 355 is selling for $524,000 as a build. Co-founder of Emerald Developments Matthew Wall said some floor plans for the Topaz homes have been specially designed for the village. “We’re thrilled to be part of the Kinma Valley community,” he said. “The Topaz range is all about bringing a touch of Mediterranean charm to Queensland, and we believe the display will resonate with homebuyers looking for something special.” 8 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
AVENUEWEST TRAILBLAZERS IN PROPERTY MANAGEMENT construction 9 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
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TRAILBLAZERS IN PROPERTY MANAGEMENT AVENUEWEST AT A GLANCE AVENUEWEST WHAT: A n AWARD-WINNING property management enterprise specializing in fully furnished corporate rentals for midterm stays, ranging from 30 days to several years. WHERE: A venueWest operates 17 offices across the United States, servicing in over 200 cities worldwide. It has expanded internationally with placements in Europe and Asia and plans to grow further in Australia, Spain, France, the UK, and Dubai. WEBSITE: www.avenuewest.com 11 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
S T AvenueWest Global, an award-winning provider of corporate housing and real estate services, has become a standout leader in property management, setting the industry standard with its innovative approach and exceptional service. Throughout its 25-year history, AvenueWest has focused on scalable growth by embracing new technology and data-driven decisionmaking. However, it is their dedicated team and clientcentered approach that truly sets them apart. How AvenueWest is capitalizing on emerging trends and premiere service to drive global expansion Location: Scottsdale, AZ 12 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
Today, AvenueWest is a globally-recognized brand with a reputation for excellence, a loyal client base, and a thriving network of employees. Everyone at the company understands that their efforts contribute to a lasting legacy of reliability and innovation in property management, setting a high bar in the industry that will continue to stand the test of time. A CULTURE OF SERVICE DRIVEN BY PASSION Founded in 1999 in Denver, AvenueWest started as a small real estate agency with a unique focus: fully furnished corporate housing tailored for midterm stays ranging from 30 days to several years. Leveraging well-established relationships, AvenueWest placed corporate tenants in need of temporary housing in vetted properties, while also managing those properties on behalf of the owners. This dual role allowed them to ensure seamless management and maintenance, enhancing the experience for both owners and tenants. The model quickly proved to be successful, emphasizing the demand for reliable, turnkey property management solutions. Over the years, AvenueWest has continued to expand, now with 17 offices across the United States and properties in over 200 cities worldwide.AvenueWest also began its expansion into international markets last year, successfully placing clients in Europe and Asia. This year, the company proudly made its sixth appearance on the Inc. 5000 list, highlighting its exceptional growth and innovation. At the heart of AvenueWest’s property management success is a deeply rooted service-oriented culture. “Most of the people that we hire have a passion for hospitality because we’re serving our clients 24/7,” says Owner and CEO Angela Healy, highlighting the demands this level of service requires of her team. AvenueWest understands that corporate relocation can be inherently stressful, so they strive to alleviate that burden for its employees, clients, and their families.The average cost of a relocation is $65,000, which explains why 40% of them fail. “Anything that we can do to ensure a successful relocation for our clients, we are going to jump in 13 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 AVENUEWEST
and do. Every one of our employees fully embraces that service mindset. We provide white glove service, every time,” says Healy. The company’s dedication extends beyond finding a suitable property—it encompasses everything from matching clients with the right community, ensuring access to good schools, helping spouses find employment, and addressing any needs that arise during the relocation. This commitment to going above and beyond for their clients defines AvenueWest’s approach, and has fostered a work environment where employees see their roles as meaningful careers rather than just jobs. STANDING OUT WITH INDUSTRY INNOVATION AvenueWest distinguishes itself in the property management industry by offering fully furnished, high-quality homes, condos, and townhomes instead of standard apartments. Each property is meticulously maintained to ensure high standards of cleanliness and readiness for incoming tenants.The company’s reservation agents are trained to identify the unique needs of each client, including yard requirements, pet accommodations, and proximity to desired amenities. This personalized approach is a hallmark of AvenueWest’s white-glove service, setting them apart from competitors. One of the unique aspects of AvenueWest’s service is its focus on mid term rentals - a niche market that fills the gap between short-term vacation rentals and long-term leases.Traditionally, corporate rentals have averaged around 99 days, making this an ideal solution for many corporate clients. “Cities are moving away from short-term rentals because they’ve realized the surge of AirBnb’s has contributed to the housing shortage. They’re now working to bring inventory back into the mid- and long-term rental market,” Healy explains. The growing demand for mid-term rentals is a key driver of AvenueWest’s growth. As new regulations limit the profitability of short-term rentals, many property owners are turning to AvenueWest to transition their properties into this expanding market. They offer a viable solution for owners who Location: Fort Collins, CO 14 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
want to maintain furnished, profitable properties while complying with local regulations. Another unique factor of AvenueWest’s operational model is its dual-customer approach, catering to both property owners and corporate tenants. For property owners,AvenueWest conducts a thorough evaluation process to assess whether their properties meet the company’s standards, focusing on safety, amenities, and overall condition. For corporate clients, a dedicated team ensures that properties align with the specific needs, reinforcing the company’s reputation for exceptional service. AvenueWest’s ability to connect property owners with corporate tenants is enhanced by its extensive network of corporate relationships, making them an attractive partner for those looking to navigate the mid-term rental landscape. AvenueWest has also advanced its property management capabilities by implementing cuttingedge software and creating a robust digital presence to capture new market opportunities and prioritize secure and convenient operational practices. By doing so, they have built a strong identity that resonates with homeowners and tenants worldwide. The company utilizes proprietary internal software to manage operations and track property reservations, maintenance requests, and tenant needs. This technology enables them to uphold its high service standards, and is a reason they are trusted by corporations. AN ADAPTABLE BUSINESS MODEL WITH A BRIGHT FUTURE OUTLOOK The company’s ability to adapt to changing market conditions is a testament to its strong leadership and forward-thinking strategy. Even during challenging times such as the COVID-19 pandemic, AvenueWest seized opportunities to support corporate clients and their employees, facilitating moves from urban centers to safer environments. But at its core, AvenueWest is committed to customer service excellence, ensuring every employee upholds Location: Colorado Springs, CO 15 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 AVENUEWEST
Rental furniture is a business most people don’t even know exists, but is an essential service for companies, families and individuals across a multitude of circumstances. While your home is often referred to as your sanctuary and respite from the chaos of the world, many of the events surrounding your home can be extremely stressful. • Relocating to a new city and living on camping gear? • Selling your home and want to earn top dollar? • Experienced a fire, burst water pipe or other furniture or home damage? • Move often and want to limit your “stuff”? • Don’t want to spend the big money for new items or the medium money for stuff that won’t last? All of these scenarios can be made easier and less stressful by engaging a furniture rental company like New Image Leasing. Our mission is to provide the best furniture that we can with the best service you’ve experienced whatever your specific circumstances and needs are. We are a veteran-owned small business based in Denver and Kansas City. Our normal service area covers all of Colorado, Kansas, Nebraska, and Missouri as well as parts of Wyoming, New Mexico, Oklahoma, Iowa and Arkansas. Have a project outside of that area? Give us a call and we’ll see what we can do! Rental furniture to make any place feel like home! QUALITY FURNITURE PACKAGES The things that make us special IDEAS & CONCEPTS Don't know what you're looking for? Speak with one of our leasing specialists. We've pre-built packages for any budget in mind. Want a customized selection? You can rent-by-item and build the perfect package for you. Our pre-built packages can get you a custom quote within minutes. READY TO LIVE PACKAGES HIGHLY CUSTOMIZABLE EASY TO USE VIEW RENTAL OPTIONS Serving CO, KS, MO, NE, WY, NM, AR, OK and IA and special projects elsewhere 303.777.5305 newimageleasing.com
the highest service standards regardless of location. By investing in training programs, they have created a culture of talent development and continuous learning to ensure the company remains competitive on a global scale. The leadership team prioritizes comprehensive support to its offices, providing marketing assistance and operational guidance to foster a strong, cohesive network that drives collective success. AvenueWest’s partnerships with local businesses further underscore its commitment to quality and community engagement. Both property owners and corporate tenants benefit from a flexible furnishing system made possible by collaborations with local vendors. “If someone wants to furnish temporarily and try out our system, we handle everything—from furniture to kitchen items and beds. We also work with property owners who would like to purchase furniture upfront, helping design the package and create the overall experience,” says CEO Angela Healy. Location: Centennial, CO 17 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 AVENUEWEST
By partnering with reputable companies like New Image Leasing, which offers comprehensive furniture packages and a roster of reliable maintenance providers, AvenueWest ensures a seamless experience for both property owners and tenants. Looking ahead, AvenueWest is poised for continued expansion both domestically and internationally, with plans to expand services in Europe,Asia, and beyond. As global corporate mobility increases, AvenueWest aims to lead the way in mid-term corporate housing solutions, leveraging its expertise to meet the evolving needs of multinational companies and their employees. “We have companies sending teams to Australia and others bringing employees from Australia to the United States. We’re also working with significant groups in Spain, France, the UK, and Dubai. There’s a lot of exciting activity happening internationally,” Healy notes. Over the next three to five years, the company will focus on solidifying its presence in both new Location: Denver, CO 18 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
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and existing markets, continuing to enhance its technology, and building partnerships that support its mission of providing high-quality, furnished housing for corporate clients. With its proven track record, commitment to service, and strategic vision, AvenueWest is well-positioned to continue its impressive growth and success in the dynamic world of property management and corporate housing. Location: Las Vegas, NV PREFERRED VENDOR/PARTNER n New Image Leasing www.newimageleasing.com New Image Leasing rents residential furniture to individuals and the corporate, government and insurance housing markets. We provide everything you need from the bed to the wine glasses to make any place ready-to-live! We are a veteran owned business serving Colorado, Kansas, Nebraska, Missouri and most of the adjacent states. 20 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
POOLWERX, INC. SUPPORTING POOLS AND PEOPLE ACROSS THE GLOBE franchising 21 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
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DART TRANSIT COMPANY DR AT A GLANCE LEAGUE OF MINNESOTA CITIES WHAT: O ne of the largest municipal associations in the country, representing about 855 cities, large and small throughout Minnesota WHERE: Minnesota, US WEBSITE: www.lmc.org DART TRANSIT COMPANY Standing out from the competition, Dart Transit Company rides the road to continued success SUPPORTING P PEOPLE ACROS POOLWERX CORPORATION PTY LTD AT A GLANCE POOLWERX CORPORATION PTY LTD. WHAT: A premier pool supplies and maintenance franchise. Operates over 300 franchise territories in Australia and New Zealand and is rapidly expanding in the U.S. WEBSITE: www.poolwerx.com.au 23 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
T RIAGENDA The transport and logistics sector is competitive by nature. With so many companies vying for contracts, the ability to stand out from the competition comes down to putting the customer first. For Dart Transit Company, a family-owned freight logistics company, the road is smooth sailing as clients remain loyal and POOLS AND SS THE GLOBE FACILITATING FRANCHISE SUCCESS WITH EXPERTISE, TECHNOLOGY, AND STRATEGIC EXPANSION Today, the average pool owner has a plethora of support options at their disposal. So building a recognizable identity that sticks with customers is the best way for a company to position itself as a trusted leader in the industry. Currently, the pool industry is experiencing the emergence of yet another trusted leader, a franchising 24 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
giant named Poolwerx, whose strides have taken it from the Australian and New Zealand markets into U.S. territory. The company’s expanding footprint through targeted franchise growth in key markets has resulted in established partnerships with reliable vendors at home and overseas. Poolwerx leaders are also leveraging technology and human capital to streamline operations and enhance customer service and franchisee support. This franchise heavily invests in thorough training programs to equip franchisees with the technical, business, and customer service skills necessary for success. This means access to highly qualified teams of support professionals with hands-on experience in the majority of pool management practices. This comes alongside a robust framework that supports new franchisees with comprehensive marketing strategies, recruitment, and local community engagement. Poolwerx franchisees also have access to ongoing support, including business coaching, regular checkins, and troubleshooting assistance, ensuring they feel confident and capable of driving success at their locations. Whether it’s through developing local marketing strategies, optimizing customer experiences, or constantly refining operations through data analysis and performance tracking, the aim is to build a loyal customer base that values both the products and services. Without a doubt, Poolwerx is a network of thriving franchisees, each contributing to a growing brand that remains at the forefront of the industry—delivering exceptional service, driving innovation, and creating backyard memories for families everywhere. ROOTED IN PROFESSIONALISM, GROWING WITH TECHNOLOGY Founded in 1992 by John O’Brien, Poolwerx began 25 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
with a strong commitment to service and innovation. Since then, it has rapidly become a leader in the pool care industry, both in Australia and the United States. The franchise’s approach goes beyond providing simple pool maintenance; it offers an entire ecosystem of support to its franchisees, ensuring they are equipped with the knowledge, resources, and ongoing guidance necessary for long-term success. As Poolwerx continues to expand its footprint, particularly in the U.S. market, the company’s growth trajectory is backed by a strategic focus on strong partnerships, franchisee support, and the integration of modern technology. It does this all while maintaining its core mission of promoting health and well-being through pristine, safe swimming environments. The franchise’s tagline: “For Healthy Pool People” is an important positioning piece for the franchise because it captures a broad approach that no one else takes in the pool space. As a company, Poolwerx focuses heavily on factors like superior filtration, sanitization, chemical reduction, and water & energy conservation, and that brand positioning has certainly been going well. “We’re at 300 franchise territories in Australia and New Zealand and heading towards 350 territories globally. We’re getting closer to breaking our $200 million revenue mark during COVID,” says Poolwerx Australia Chief Executive Officer Nicholas Brill. Year after year, the company has achieved consistent growth, even during the COVID-19 pandemic. The company has experienced a 10% annual growth rate since its inception, a testament to its resilience and strong business model. What makes Poolwerx particularly unique is its strategic approach to expanding into new markets. Initially focused on the Sunbelt region of the U.S., including states like Florida and California, Poolwerx has more recently ventured into northern territories 26 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
like Minnesota. Surprisingly, these northern markets—often overlooked by the pool care industry—have shown tremendous growth potential. With less competition and a sophisticated business model, Poolwerx has successfully established itself in these regions, providing clients with reliable and professional service. A key component of Poolwerx’s operational success is its investment in technology. In an industry where technology has often lagged, Poolwerx has made significant strides in modernizing its systems. The company has rolled out a unified technology stack across its global operations, beginning with Australia and New Zealand, with plans to implement it in the U.S. soon. SUPERIOR FRANCHISE SUPPORT AND STANDARDS One of Poolwerx’s primary objectives is to set up its 27 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
For 75 years, Aladdin Equipment Company has been synonymous with exceptional customer service, quality products, and proudly being Made in the U.S.A. Founded on these core values by Buddy and Lindy, and now upheld by Carrie, Aladdin continues to thrive and innovate in the pool and spa industry. The strategic move from Huntington Beach, CA to Sarasota, FL in 1989 marked a significant expansion, boosting both national and international sales. Aladdin’s commitment to quality is evident in their use of premium raw materials, such as REEMAY® Filtration Fabric for their filter cartridge elements. Aladdin’s pioneering efforts in creating the basket, gasket, and o-ring part numbering system have set industry standards, with their cross-reference guide being a trusted resource for the majority of the pool industry. This dedication to quality and innovation ensures that supporting the Aladdin brand means supporting another generation of American manufacturing. With an extensive product line that includes the exclusive Magic Lube®, PSR® Seal, and filter cartridges, Aladdin Equipment Company remains the industry leader. We extend our heartfelt thanks to our valued customers for their continued support and promise to keep delivering the highest quality products and services.
franchisees for success from day one. However, before day one, prospective franchisees have a definite standard they must meet before they’re considered. “We look for strong business leaders who come from a corporate environment and have worked their way up and are looking to further their career and expand their skills into their own business… someone who’s, who’s going to come into the business and be very, very hands-on,” Brill explains. The company’s standard does a fantastic job of embedding already entrepreneurially spirited individuals into communities where they can be truly local providers of choice. Poolwerx has established comprehensive training programs across both Australia and the U.S. to ensure new franchisees have all the tools they need to operate successfully. “We plug in all our resources, training, and ability, to help franchises scale to a fully-fledged and wellperforming business within their first term,” Brill 29 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
BWT Robotic Pool Cleaners bwtpoolus.com For a beautifully clean pool! BWT Pool is transforming pool maintenance with its innovative range of robotic pool cleaners. Leveraging cutting-edge European technology, BWT Pool US offers powerful and efficient solutions tailored for residential and commercial pools. Our robotic cleaners deliver exceptional cleaning performance, ensuring crystal-clear water and a pristine swimming environment with minimal effort. Designed to reduce maintenance time and operational costs, BWT Pool US robotic cleaners feature advanced navigation systems, high-efficiency filtration, and userfriendly controls. They tackle debris, dirt, and algae effortlessly, leaving your pool spotless and inviting. With models available for every type of pool, from small backyard pools to large commercial facilities, BWT Pool US has the right solution for any cleaning challenge. As part of the globally renowned BWT Group, BWT Pool US brings decades of expertise and innovation to the American market. Our commitment to quality and customer satisfaction ensures pool owners and operators enjoy a cleaner, healthier pool experience with less hassle. Discover the convenience and performance of BWT Pool US robotic pool cleaners and experience the future of pool care today.
states. The onboarding process, called “Pool School,” takes franchisees through an intensive three-week induction that covers all facets of running the business. The training, which takes place in purpose-built facilities housing real-life pools, provides hands-on experience. Franchisees learn the technicalities of pool care, including water chemistry, hydrology, and electronics. Beyond the technical side, Poolwerx offers thorough business coaching to help franchisees create robust business plans. Franchisees are also introduced to Poolwerx’ marketing approach, which includes multi-layered national, regional, and local strategies. “We’re helping to build out that local area marketing plan and making sure franchisees are tuned into all the right support people and resources they need to go further,“ Explains Poolwerx USA Chief Executive 31 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
Managing your pool business is a lot easier with the Heritage Pool+ App. It’s built for pros who want to get in, place orders, and get back to work without the hassle. It has features like real-time notifications on orders and shipping, so you’ll always know what’s happening with your deliveries. If you need to reorder something fast, the app’s got a handy buyagain option and a barcode scanner to make it simple. You can also save time by sharing carts across branches and creating custom shopping lists. Whether you’re at the job site or on the road, the app lets you see what’s in stock, along with pricing and your order history. Everything is in one place, so you can keep things moving smoothly throughout the day. Spend less time worrying and more time doing. Grab the Heritage Pool+ App and get back to doing what you do best—taking care of business. • Order & Shipping Notifications • Intelligent Search & Top Sellers • Share Cart Across Pool Brands • Save for Later • Bar Code Scanner • Talk to Search • Buy Again Your Trusted Partner 24/7 DOWNLOAD OUR NEW HERITAGE POOL+ APP! DOWNLOAD NOW!
Officer Andrew Kidd. The company handles the national marketing efforts, coordinates retail initiatives, and equips franchisees with the tools and training to capitalize on local community engagement. The program also includes HR training focused on recruiting the right team members to support a scalable organizational structure. This all falls within Poolwerx’“Forming Good Habits” program, a year-long initiative designed to support new franchisees as they navigate their first year in business. This program ensures franchisees not only become competent in the essential skills needed for pool care but also develop the business acumen necessary for long-term growth. Regular check-ins—weekly or monthly—help track progress and offer guidance to overcome any challenges that may arise. COACHING AND STRATEGIC PARTNERSHIPS FOR FUTURE GROWTH The company maintains a team of in-field consultants, known as franchise business coaches in the U.S. and regional operations managers (ROMs) in Australia. These industry-savvy experts offer personalized coaching to help franchisees succeed in their local markets. Unlike generic business coaches, Poolwerx’ consultants possess deep knowledge of the pool industry. 33 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
They understand the specific levers, such as increasing margins, managing costs, and optimizing local marketing, driving success. The franchise business coaches conduct monthly and quarterly reviews to evaluate business performance, identify opportunities, and help franchisees pivot when necessary. In addition to personal coaching, franchisees also have access to virtual support through video calls, allowing them to troubleshoot operational challenges in real time. Poolwerx’ team, based in Australia and the U.S., is available to assist with diagnostics and offer solutions, ensuring franchisees are never left without support, no matter where they are located. Poolwerx’ ability to deliver exceptional service is also rooted in its long-standing relationships with key partners. Fluidra, a global leader in pool equipment, has been a vital partner for Poolwerx for over 30 years. 34 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
This partnership spans the Australian, New Zealand and U.S. markets, providing franchisees with highquality, reliable products to offer their clients. In addition to Fluidra, Poolwerx works with various country-specific vendors to meet the diverse needs of its franchisees. However, the global partnership with Fluidra remains the cornerstone of Poolwerx’ success, offering a consistent and reliable source of equipment and technology to support the business. As Poolwerx continues to expand, the company has its sights set on significant milestones in the coming years. In the U.S., Poolwerx is focused on reaching 300 territories, with plans for each territory to eventually open a retail location. With over 800 vacant territories still available across the U.S., the growth potential is enormous. 35 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
PREFERRED VENDOR/PARTNER n BWT (Best Water Technology) www.bwtpoolus.com BWT Pool specializes in advanced robotic pool cleaners for residential and commercial pools. Our innovative products provide superior cleaning performance, reducing maintenance time and effort. Backed by the global expertise of BWT Group, we deliver reliable solutions for spotless pool care. Visit bwtpoolus.com to learn more. Despite its rapid growth,Poolwerx remains committed to its core mission: providing the healthiest possible water for families to enjoy, and creating backyard memories that last a lifetime. With its innovative approach, robust support system, and clear vision for the future, Poolwerx is poised to remain a dominant force in the pool care industry for years to come. 36 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
CURTIN HERITAGE LIVING HOW ART, TECHNOLOGY, AND COMPASSION CREATE CONNECTED COMMUNITIES MELVILLE CARES A ROLE MODEL FOR INDEPENDENT LIVING healthcare 37 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
38 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
CURTIN HERITAGE LIVING HOW ART, TECHNOLOGY, AND COMPASSION CREATE CONNECTE COMMUNITIES PERSONALIZED CARE EMPHASIZING INNOVATION AND UNIQUE EXPERIENCES AT A GLANCE CURTIN HERITAGE LIVING WHAT: A not-for-profit organization that provides aged care services, independent living, and in-home care in Western Australia. WHERE: Western Australia WEBSITE: www.curtinheritage.com.au 39 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
In the heart of a close-knit area of Perth, Western Australia, Curtin Heritage Living has been serving the community for over 45 years, redefining aged care. Moving beyond the traditional concept of care facilities, this not-for-profit organization exemplifies community, innovation, and personalized care. As Managing Director David Cox shares Curtin Heritage Living’s journey and vision, it becomes clear that their focus extends beyond care, creating a vibrant, integrated community that honors each resident’s unique experiences and histories. ED 40 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
ROOTED IN COMMUNITY Founded by residents with a deep connection to their community, Curtin Heritage Living was established to address a specific need: to allow people to age in the place they have always called home.“Curtin Heritage Living was created to serve the local community, which remains our mission today,” Cox states. “We operate in a very small area, but our presence here is significant. People love this place and don’t want to leave, so we’re here to ensure they don’t have to.” Curtin Heritage Living’s commitment to the community is evident in its wide range of services, all tailored to meet the needs of residents. The organization provides residential care, supported accommodation, independent living, and in-home services, but it goes beyond these traditional offerings. Cox explains, “We also have a community services arm that offers events and socialization opportunities, helping to reduce social isolation for both younger and older residents in the wider community. We are deeply embedded in this community, and our services reflect that.” CONTINUITY IN CARE One of the most distinctive aspects of Curtin Heritage Living is its integrated approach to care.“Our model is unique,” Cox states. “We employ a single team of cleaners, carers, and health professionals who work across all areas—residential care, supported accommodation, and in-home services. This means that residents are likely to recognize the staff who care for them, which makes transitions smoother and less intimidating.” Cox emphasizes the importance of this continuity, particularly when residents move from in-home care to residential care. “Many people see moving into residential care as a failure or something to fear because they don’t know the people. By ensuring that our environments are beautiful and familiar and having consistent staff across all levels of care, we make that journey much easier.” This approach is also evident in the wide range of services Curtin Heritage Living offers, from essential home support like gardening and cleaning to more complex care such as nursing and allied health services. The in-home services, which now support 41 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 CURTIN HERITAGE LIVING
around 1,200 clients, have expanded rapidly since Curtin Heritage Living acquired Shine, an in-home provider, in 2021. “Our in-home services have grown faster than we ever anticipated,” Cox shares. “It’s a testament to the demand for high-quality, personalized care.” INTEGRATING ART AND CULTURE Curtin Heritage Living envisions more than just providing traditional aged care. The organization has developed a lively community hub featuring a medical center, Gibney Cottesloe’s restaurant—a recent finalist for Best New Restaurant in Australia at the Gourmet Traveller Awards—a coffee shop, and an art gallery. By opening these facilities to the public, Curtin Heritage Living seamlessly weaves itself into the fabric of the local community. “Art is a big part of what we do,” Cox states. “We have an art precinct with maker spaces for pottery, drawing, and painting. We also have a resident artist program and an art gallery that partners with highend galleries to exhibit their work. It’s all about enriching the lives of our residents and the wider community.” Local disability groups, welfare organizations, and other aged care providers also use Curtin Heritage Living’s facilities. It’s theaters and amphitheaters host community events, reinforcing the organization’s role as a community center. “We want to make a difference by fully integrating into the community,” Cox explains. “That’s why we have these facilities— so that everyone, not just our residents, can benefit from them.” BALANCING GROWTH AND REGULATION Like many aged care providers, Curtin Heritage Living faces significant challenges in a highly regulated industry. However, Cox views these challenges as opportunities for growth and improvement. “The aged care industry is going through a lot of changes, and we see that as a positive thing,” he states. “One of the biggest challenges is working within the constrained regulatory and funding environment, but we’re committed to providing the best possible care despite these limitations.” 42 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
Curtin Heritage Living has been particularly successful in addressing the workforce shortages that plague the aged care industry.Through a unique labor agreement with the Australian government, the organization has offered staff different labor conditions, including a fast track to permanent residency for temporary visa holders.“This agreement has been a game-changer for us,” Cox shares.“It has enhanced staff loyalty and reduced turnover rates, which is rare in this industry.” However, the organization’s success in attracting and retaining staff has also created new challenges. “We receive about 1,500 job applications a month for positions that don’t exist,” Cox states. “While it’s great to have such a strong reputation, it can be difficult to manage expectations and maintain our high standards of care.” AI AND INNOVATION “One of our strategic pillars is technology,” 43 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 CURTIN HERITAGE LIVING
Cox explains. Curtin Heritage Living leverages advanced solutions to enhance its residents’ care and independence. “We use AI extensively in our homes to monitor resident activity and behaviors. This technology is tailored to each resident’s needs, helping to prevent falls and detect pain or adverse wandering.” Cox highlights the tangible impact of AI on residents’ lives. “For example, our AI system can alert staff when a resident at risk of falling begins to get out of bed. It can also detect when someone might be in pain or at risk of wandering, allowing us to intervene early and prevent serious incidents.” The organization’s dedication to technology goes beyond AI, with investments in sustainable building materials, solar panels, and electric vehicles. “We’re always looking for ways to improve,” Cox adds. “Technology isn’t just about making life easier for staff; it’s about increasing residents’ independence and quality of life.” SUSTAINABILITY IN ACTION Sustainability is a core value at Curtin Heritage Living, reflected in initiatives like solar power installations, EV charging stations, and comprehensive recycling programs. Cox’s commitment to sustainability is intensely personal; he is directly involved in recycling bottles. This hands-on approach is part of the organization’s broader philosophy of servant leadership. “Servant leadership means serving the people who 44 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
work for us,” Cox explains. “All of us, including the executive team, rotate on-call duties and participate in projects, even if those tasks are menial. This approach fosters strong relationships with staff and promotes a culture of teamwork and mutual respect.” Cox believes that this approach has a direct impact on staff retention and morale. “We have excellent staff retention and relationships because we pitch in together,” he states. “It’s not just about leading from the top; it’s about working alongside our staff and showing that we’re all together.” RAISING THE BAR As the aged care industry faces significant challenges, Curtin Heritage Living is positioning itself as a leader in the field. Cox foresees two significant issues shaping the industry in the coming years: the supply of residential aged care and home care places, which will struggle to meet growing demand, 45 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 CURTIN HERITAGE LIVING
and a looming workforce shortage, with an estimated 800,000 workers needed over the next decade. “These challenges will force the industry to become more consumer-driven and flexible,” Cox predicts. “Legislation will need to adapt, allowing for more personalized and flexible services, particularly inhome care, which aligns with what other countries are already doing. We see this as a positive change that will enhance consumer choice.” Curtin Heritage Living is not content with adapting to these changes; the organization aims to lead the way. “Our goal is to influence the industry, lead by reputation, and provide services that others don’t,” Cox states.“We want to show that aged care can be about more than just care—it can be about creating vibrant, connected communities.” The organization’s commitment to innovation and quality is reflected in its recent accolades. “We just 46 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
won a building award for our Cottesloe site,” Cox shares.“The award wasn’t just in aged care but urban development. We’re also in a national competition for urban development, which is about overall design and infrastructure planning. This shows that our impact goes beyond aged care; we’re setting new standards for what these communities can be.” VISION FOR GROWTH AND INNOVATION Looking ahead, Curtin Heritage Living has ambitious plans for expansion and innovation.The organization is redeveloping its RiverSea Mosman Park site, a dementia-specific environment, and plans to expand its independent and supported living options.“We’re in a growth phase,” Cox states. “We’re focused on expanding in the local area and creating more opportunities for residents to live independently and with support.” Technology will continue to play a key role in this expansion. “We’re very tech-heavy,” Cox explains. “We’re always exploring new technologies and innovations to enhance the care we provide. For example, we’ve just implemented a new window system from Belgium that’s environmentally friendly and easy to use. We’re constantly pushing the 47 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 CURTIN HERITAGE LIVING
PREFERRED VENDOR/PARTNER n Bremmar www.bremmar.com.au With over 15 years of experience, Bremmar is an IT partner and digital transformation consultancy supporting organisations’ growth and success in the NFP, Aged Care, and Disability Care industries. We’re Microsoft 365 specialists who support partners with expertise and empathy so you can focus on what matters - the community. boundaries of what’s possible in aged care.” Cox is confident that Curtin Heritage Living’s innovative approach will continue to set them apart in the industry. “We’re a small provider, but we’re making a big impact,” he states.“We have the luxury of being able to drive industry change, and we’re committed to doing so. Whether through technology, sustainability, or our community-centered approach, we always look for ways to improve and make a difference.” 48 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
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