with a strong commitment to service and innovation. Since then, it has rapidly become a leader in the pool care industry, both in Australia and the United States. The franchise’s approach goes beyond providing simple pool maintenance; it offers an entire ecosystem of support to its franchisees, ensuring they are equipped with the knowledge, resources, and ongoing guidance necessary for long-term success. As Poolwerx continues to expand its footprint, particularly in the U.S. market, the company’s growth trajectory is backed by a strategic focus on strong partnerships, franchisee support, and the integration of modern technology. It does this all while maintaining its core mission of promoting health and well-being through pristine, safe swimming environments. The franchise’s tagline: “For Healthy Pool People” is an important positioning piece for the franchise because it captures a broad approach that no one else takes in the pool space. As a company, Poolwerx focuses heavily on factors like superior filtration, sanitization, chemical reduction, and water & energy conservation, and that brand positioning has certainly been going well. “We’re at 300 franchise territories in Australia and New Zealand and heading towards 350 territories globally. We’re getting closer to breaking our $200 million revenue mark during COVID,” says Poolwerx Australia Chief Executive Officer Nicholas Brill. Year after year, the company has achieved consistent growth, even during the COVID-19 pandemic. The company has experienced a 10% annual growth rate since its inception, a testament to its resilience and strong business model. What makes Poolwerx particularly unique is its strategic approach to expanding into new markets. Initially focused on the Sunbelt region of the U.S., including states like Florida and California, Poolwerx has more recently ventured into northern territories 26 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
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