Business View Oceania - October 2024

For 75 years, Aladdin Equipment Company has been synonymous with exceptional customer service, quality products, and proudly being Made in the U.S.A. Founded on these core values by Buddy and Lindy, and now upheld by Carrie, Aladdin continues to thrive and innovate in the pool and spa industry. The strategic move from Huntington Beach, CA to Sarasota, FL in 1989 marked a significant expansion, boosting both national and international sales. Aladdin’s commitment to quality is evident in their use of premium raw materials, such as REEMAY® Filtration Fabric for their filter cartridge elements. Aladdin’s pioneering efforts in creating the basket, gasket, and o-ring part numbering system have set industry standards, with their cross-reference guide being a trusted resource for the majority of the pool industry. This dedication to quality and innovation ensures that supporting the Aladdin brand means supporting another generation of American manufacturing. With an extensive product line that includes the exclusive Magic Lube®, PSR® Seal, and filter cartridges, Aladdin Equipment Company remains the industry leader. We extend our heartfelt thanks to our valued customers for their continued support and promise to keep delivering the highest quality products and services.

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