states. The onboarding process, called “Pool School,” takes franchisees through an intensive three-week induction that covers all facets of running the business. The training, which takes place in purpose-built facilities housing real-life pools, provides hands-on experience. Franchisees learn the technicalities of pool care, including water chemistry, hydrology, and electronics. Beyond the technical side, Poolwerx offers thorough business coaching to help franchisees create robust business plans. Franchisees are also introduced to Poolwerx’ marketing approach, which includes multi-layered national, regional, and local strategies. “We’re helping to build out that local area marketing plan and making sure franchisees are tuned into all the right support people and resources they need to go further,“ Explains Poolwerx USA Chief Executive 31 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
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