Officer Andrew Kidd. The company handles the national marketing efforts, coordinates retail initiatives, and equips franchisees with the tools and training to capitalize on local community engagement. The program also includes HR training focused on recruiting the right team members to support a scalable organizational structure. This all falls within Poolwerx’s “Forming Good Habits” program, a year-long initiative designed to support new franchisees as they navigate their first year in business. This program ensures franchisees not only become competent in the essential skills needed for pool care but also develop the business acumen necessary for long-term growth. Regular check-ins—weekly or monthly—help track progress and offer guidance to overcome any challenges that may arise. COACHING AND STRATEGIC PARTNERSHIPS FOR FUTURE GROWTH The company maintains a team of in-field consultants, known as franchise business coaches in the U.S. and regional operations managers (ROMs) in Australia. These industry-savvy experts offer personalized coaching to help franchisees succeed in their local markets. Unlike generic business coaches, Poolwerx’s consultants possess deep knowledge of the pool industry. 33 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
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