Curtin Heritage Living has been particularly successful in addressing the workforce shortages that plague the aged care industry.Through a unique labor agreement with the Australian government, the organization has offered staff different labor conditions, including a fast track to permanent residency for temporary visa holders.“This agreement has been a game-changer for us,” Cox shares.“It has enhanced staff loyalty and reduced turnover rates, which is rare in this industry.” However, the organization’s success in attracting and retaining staff has also created new challenges. “We receive about 1,500 job applications a month for positions that don’t exist,” Cox states. “While it’s great to have such a strong reputation, it can be difficult to manage expectations and maintain our high standards of care.” AI AND INNOVATION “One of our strategic pillars is technology,” 43 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 CURTIN HERITAGE LIVING
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