work for us,” Cox explains. “All of us, including the executive team, rotate on-call duties and participate in projects, even if those tasks are menial. This approach fosters strong relationships with staff and promotes a culture of teamwork and mutual respect.” Cox believes that this approach has a direct impact on staff retention and morale. “We have excellent staff retention and relationships because we pitch in together,” he states. “It’s not just about leading from the top; it’s about working alongside our staff and showing that we’re all together.” RAISING THE BAR As the aged care industry faces significant challenges, Curtin Heritage Living is positioning itself as a leader in the field. Cox foresees two significant issues shaping the industry in the coming years: the supply of residential aged care and home care places, which will struggle to meet growing demand, 45 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 CURTIN HERITAGE LIVING
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