and a looming workforce shortage, with an estimated 800,000 workers needed over the next decade. “These challenges will force the industry to become more consumer-driven and flexible,” Cox predicts. “Legislation will need to adapt, allowing for more personalized and flexible services, particularly inhome care, which aligns with what other countries are already doing. We see this as a positive change that will enhance consumer choice.” Curtin Heritage Living is not content with adapting to these changes; the organization aims to lead the way. “Our goal is to influence the industry, lead by reputation, and provide services that others don’t,” Cox states.“We want to show that aged care can be about more than just care—it can be about creating vibrant, connected communities.” The organization’s commitment to innovation and quality is reflected in its recent accolades. “We just 46 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
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