DE, TOURISM, NT IN Austrade, the Australian Trade and Investment Commission, is Australia’s primary agency for promoting international trade and attracting investment. Sam Palmer, General Manager of Visitor Economy and Client Programs at Austrade, explains that the commission is fundamental in showcasing Australia’s products and services to the global market, facilitating foreign investment, to create more and higher paying jobs for Australians. Austrade’s multifaceted approach reinforces Australia’s economy, particularly in tourism and trade, with strategies Palmer and her team have spearheaded to maintain and grow Australia’s international presence. 86 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
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