“One of our values is being game changers,” Jabbour says proudly. “I always remember a quote I heard from the CEO of Sportsgirl: ‘Innovate or die.’ That has stuck with me throughout my career.” When TIG first launched, Jabbour was just 21 years old and brought a fresh perspective to an industry that had long been stagnant.“I came into the market with the best website and marketing strategy, which helped us stand out,” she recalls. “But I’ve never wanted to rest on that success. We’re always looking for ways to be different, whether through technology, customer experience, or design.” One of the ways Total Image Group has continued to transform is through its use of technology. The company offers clients custom online portals to login and manage uniform orders. “While we’re not a tech company, we use technology to enhance our services,” Jabbour explains. “We’re exploring how AI can help streamline our processes and improve customer experience. It’s about staying ahead and adapting to the changing world.” MUTUAL RESPECT AND GROWTH Total Image Group’s success is also built on solid supplier relationships. Jabbour emphasizes that these partnerships are an integral part of the business, and the approach is one of collaboration rather than demand. “We don’t have one key partnership, but we treat all our suppliers as an extension of our business,” she says. Rather than focusing solely on price and product, Jabbour believes in open and honest communication with suppliers. “It’s easy to go in and demand the best price, but that’s not our approach. We want to grow with our suppliers and create a mutually beneficial relationship. We’ve built a reputation for being respectful and transparent, and that’s helped us succeed.” CREATING MOMENTS OF CONNECTION One of the most important lessons Jabbour has learned as a CEO is the value of building a strong company culture. In the early days of Total Image Group, the focus was primarily on sales and marketing, and she admits that she didn’t give much thought to 99 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 TOTAL IMAGE GROUP (TIG)
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