production, and a signature facial, limited-edition 40th products, including a body mist and hand cream. The company is also unveiling a second proprietary rose—the Intense Rose—bred by renowned rosarian George Thompson, joining the original Jurlique Rose cultivated exclusively on the company’s farm. “Few skincare houses breed their own roses,” Rethore notes. “It’s part of our identity.” CULTURE THAT CARES: PEOPLE AT THE CENTER Jurlique employs ~400 people across its Adelaide facilities (farm, lab, factory, warehouse) and a multicountry retail network. The culture emphasizes inclusion, wellbeing, and community contribution. “It’s an inclusive, highly engaged culture,” Beament says.“People care deeply about the brand.” Programs include: • A company-wide Self-Care Day with workshops and time to reset. • Flexible work-from-home policies to support work-life balance. • A volunteer day employees can use to give back locally. RETAIL, REIMAGINED: BRINGING THE FARM TO THE STORE As part of its 40th-year refresh, Jurlique is reinventing retail—from standalone boutiques to departmentstore counters—so the farm story is vivid at first contact. New concepts at Burnside (South Australia) and Pacific Fair (Queensland) immerse shoppers in the brand’s origins through tactile design, ingredients storytelling, and sensorial services. “Retail is often a customer’s first moment with Jurlique,” [Rethore] says. “We want them to feel the Adelaide Hills, understand why our farm matters, and experience formulas grounded in that place.” 106 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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