perspectives. Learn the rules — then reimagine them.” That approach has fueled internal mobility too: team members from production have stepped into commercial and product roles, carrying deep product understanding with them. PRODUCT STRATEGY: HUMANE BY DEFAULT, CONSUMER-FRIENDLY BY DESIGN While the A24 remains the industrial workhorse, • Dead Simple — make complex tech feel effortless for users, and remove friction internally. • Straight Up — be candid, accountable, and respectful; improvement requires honest feedback. One deliberate quirk: the company rarely hires from traditional pest control. “We’re breaking the rules of the industry,” Shoemack says. “We want fresh 126 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
RkJQdWJsaXNoZXIy MTI5MjAx