Goodnature’s newest launch is a connected mousetrap designed expressly for consumers — think the style-conscious, time-poor apartment dweller who doesn’t want to see, touch, or manually reset anything. “It’s built around user experience,” Shoemack says. The trap notifies the owner via the app when a strike occurs; disposal is clean; the unit resets itself; and the overall architecture excludes non-targets while making entry easy for the intended species.“You can put one in an attic or basement and forget it,” he adds. “You’ll hear from the trap when you need to.” Almost every trap Goodnature sells is now connected. That creates value not only for owners (alerts, placement guidance, troubleshooting) but also in aggregate: “We probably know more about rodent behavior than anyone,” Shoemack says. “Kill counts, time-of-day patterns, temperature — at scale, the signals are powerful.” Just like Goodnature, we’ve spent decades becoming experts... “From one expert to another, well done Goodnature! ” Prestige Print, since 1965 prestigeprint.co.nz OFFSET + DITIGAL PRINTING ...Experts in printing! 127 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 GOODNATURE
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