ETHICAL WILDLIFE MANAGEMENT: FROM PRINCIPLE TO REGULATION What began as a principled stance — no toxins, humane by design — is steadily becoming a regulatory baseline in multiple markets.“In Sweden, parts of the U.S., Norway, and the Netherlands, restrictions on toxins are tightening,” Shoemack notes. “It could be hard to buy toxins anywhere.”The goal is clear: be there with the best solution as the market shifts, and make advanced control accessible beyond today’s premium segment. PARTNERSHIPS THAT COMPOUND IMPACT Forming and nurturing partnerships is a cornerstone of Goodnature’s business focus. Shoemack highlights a few including: • DOC (Department of Conservation) — Seedfunded the original A24 concept and remains a large-scale project partner, providing critical feedback loops across hundreds to thousands of traps in the field. • Capital Kiwi (Wellington) —An ambitious urbanedge program that deployed ~1,100 Goodnature traps to remove stoats and rats, paving the way 129 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 GOODNATURE
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