“We’re now seeing two broad models emerge,” Jennison explains. “Local-area specialists who rely on deep geographic knowledge, and what we call borderless buyer’s agents who operate nationally, often leveraging AI-driven data and predictive analytics.” While this shift expands opportunities, it also creates new challenges for consumers trying to assess service quality. REBAA plays a crucial role in helping the public understand these distinctions and in ensuring that professional standards keep pace with innovation. EVOLVING BUYER BEHAVIOUR With housing affordability pressures,tight timeframes, and information overload, more Australians are turning to professionals to help them navigate the buying process. “As we become more time-poor, people want guidance,” says Jennison.“They look to buyer’s agents to save time, reduce risk, and provide clarity amid the noise.” She points out that today’s buyers often face “analysis paralysis.” “There’s so much information—market data, online listings, selling-agent advice—that people struggle to make sense of it. Our role is to interpret that information objectively, assess value, and guide clients confidently through negotiations and due diligence.” Because every purchase involves significant financial stakes, REBAA members emphasize de-risking the process through thorough research and transparent client communication. CONTINUOUS PROFESSIONAL DEVELOPMENT Professional development is central to REBAA’s mission. The association’s webinars focus on everything from legislative updates and property appraisal methods to business management and marketing. The annual conference delves into emerging technologies, including the use of AI for property research and digital-first client engagement. “Our world has become increasingly digital,” Jennison says. “We help members adapt their operations, integrate technology responsibly, and continue serving clients in ways that align with best practice.” 159 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 REAL ESTATE BUYERS AGENTS ASSOCIATION OF AUSTRALIA
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