When Josh Sherwood talks about Freedom Property, he doesn’t start with logos or listings. He starts with freedom—the choice to work how you work best, the culture that turns motivated people into market leaders, and the systems that make the whole machine hum. Freedom’s origin story is rooted in performance.“We were the number one Century 21 office in Australia for about four or five years in a row,” Sherwood says. “Then we decided to start our own brand—and we named it Freedom Property.” From day one, the team recognized a shift in real estate: the agent’s personal brand was increasingly carrying the weight of the transaction. Freedom leaned into that reality with a model that pays agents more, removes unnecessary friction, and meets people where they are. A HYBRID MODEL BUILT FOR HOW AGENTS ACTUALLY WORK Freedom’s structure is intentionally flexible. Agents can work from home on higher splits and “plug in” to centralized services as needed, or they can opt into in-person hubs that trade a little commission and a desk fee for the energy, collaboration, and coaching that come with sitting shoulder-to-shoulder with hungry peers. “We learned agents are tribal,” Sherwood notes.“They like to collaborate and be in an environment. So we created hubs—and we recommend newer agents and up-and-comers plant themselves there.”Those hubs are sales-only by design, keeping the floor buzzing. Meanwhile, Freedom HQ—a separate central office— houses admin, rentals, marketing, and the brand’s in-house media team.The separation reduces crossdepartment friction while keeping everyone close enough to move quickly. The result is an ecosystem that adapts to an individual’s stage of growth. “We’ve got agents doing $3 million in commission and agents doing $200,000,” Sherwood says. “Our job is to support them at whatever level they’re at and guide them from there.” “We are, unapologetically, a glorified call center. We make phone calls all day, every day—and our systems make those calls count.” —Josh Sherwood, Director, Freedom Property THE PLATFORM ADVANTAGE: MORE THAN A CRM If the hybrid structure is Freedom’s chassis, its technology is the engine. The company built a proprietary platform—more than a CRM—that runs 167 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 FREEDOM PROPERTY
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