end.” Freedom’s answer is a consistent process. “We call it flow. Every listing is handled the same way, every contract, every buyer. Work with a Freedom agent and you’re going to be handled a certain way.” BRINGING THE ECOSYSTEM IN-HOUSE Another pillar of the model is vertical integration. Freedom already runs in-house media and marketing in Southeast Queensland. The team is building a finance arm to replace external partners and has its eye on conveyancing and other services next. The goal is to reduce friction for clients, improve economics for agents via better deals and kickbacks, and keep the end-to-end journey inside one accountable system. FREEDOM COMMUNITIES: INBOUND THAT GIVES BACK Perhaps the brand’s most distinctive growth lever is Freedom Communities, a program where every agent contributes 5% of their income, capped at $6,000 per year, into a shared community fund. Every 171 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 FREEDOM PROPERTY
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