8–10 weeks, the company runs a giveaway—for local sporting clubs, “local heroes,” small businesses, and more. The mechanism is smart inbound marketing. Entrants submit their story and rally votes; voters create accounts to participate. Freedom then nurtures the community not with hard-sell messages, but with storytelling about giving—who won, why it mattered, and what’s next.The goodwill is real (there are tears when the big checks come out), and the reach is significant. Some entries attract hundreds of votes, each one a local resident newly aware of Freedom’s role in the community. “We want people to meet us as buyers or community members and then go on a journey that feels seamless.The giving builds trust before anyone talks about property.”—Josh Sherwood For agents, Freedom Communities also solves a common tension. Instead of handling ad hoc sponsorship requests, they can point clubs and groups to the next competition: the money is there— put in the work, mobilize your supporters, and win it. THE NEXT 24 MONTHS: REFRESH, RECRUIT, AND SCALE Freedom is mid-stride in a brand refresh that will modernize the look and subtly shift the content strategy toward how the brand makes people feel, not just how it looks. A major agency partner is helping deliver the rollout. Sherwood expects the uplift to translate directly into recruitment momentum. Freedom Property is very cognizant of the crucial role that collaboration plays in its business growth and values working with key partners including The Property Platform, UEM Group, Sunstate Conveyancing, THL Finance Partners, MyConnect, Designline Graphics, Apollo Auctions. The growth target is clear: 200–300 agents within five years. The current foundation—systems, culture, hubs, training pipeline, and in-house capabilities— puts that goal well within reach.“We’re 12–18 months away from something really special,” Sherwood says. AN AGENT-FIRST BRAND FOR A NEW CYCLE In a market that punishes complexity and rewards consistency, Freedom Property has chosen a lane: make the agent the star, give them clear options on how to work, wrap them in proprietary systems and specialist teams, and earn trust in the neighborhoods they serve by showing up with generosity. It’s a simple formula, executed with discipline. Freedom gives agents freedom—then expects them to use it. Josh Sherwood 172 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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