people you meet at the beginning are the same ones guiding you all the way through construction.That’s part of what makes the experience so personal.” FEMALE LEADERSHIP IN A TRADITIONALLY MALE INDUSTRY Bax is proud to be both a builder and a business owner in an industry still largely dominated by men. But she’s quick to note that her approach isn’t about proving a point—it’s about precision. “Customers are often surprised when they realize I’m the builder and the supervisor,” she says. “But they appreciate it. I think women bring a special attention to detail—where some might overlook small things, we tend to focus on them. That makes a big difference to our clients.” Her style combines direct honesty with genuine care. “I’ll always be upfront with clients. If something doesn’t make sense, I’ll say so. My goal is for them to leave every meeting with full clarity—no gray areas, no surprises.” That transparency has earned Construction Plus a fiercely loyal client base. “We’ve built three, four, even five homes for some of our repeat clients,” Bax says.“We don’t advertise—everything we do is word of mouth.” NAVIGATING INDUSTRY CHALLENGES WITH STRATEGY AND GRACE Like every builder, Construction Plus faced its share of challenges during and after COVID-19—from supply chain disruptions to fluctuating costs and new building code changes. “In the last year and a half, we’ve gone through four NCC code updates,” Bax notes. “That’s a lot of adjustment for both builders and clients.” Add to that ongoing land shortages and delays in concrete supply—fueled by Queensland’s construction boom and weather disruptions—and the logistical hurdles are significant. But the company’s proactive planning has kept projects moving. “We manage time obsessively,” Bax explains. “We book multiple concrete slots for each slab, so if 18 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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