want them to enjoy their business,” Stroud says. “When they do, the client experience follows.” A quiet marker of cultural health: many franchisees’ adult children are joining—taking apprenticeships, stepping into operations, and in one case buying the franchise from dad. Stroud’s own son is a Construction Manager at Toowoomba, alongside a childhood friend. Stroud points out that the secret to their client success lies in key initiatives including weekly calls & surveys reduce surprises and venting in public, open-plan, family-first designs feel good to live in and photograph well (useful for resale value), site rituals create memories (and social content) that tie families to the brand. THE NEXT 3–10 YEARS: TOYOTA, NOT TESLA Looking down the real estate path, Stroud wants to prioritize stability and reliability when one thinks of Stroud Homes. 32 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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