Business View Oceania - October 2025

advocacy, equity and professional support for school leaders who sit at the heart of Australian communities. “We’re absolutely committed to the advocacy of children to be at their best through having leaders who are well supported, well connected, and professionally sustained,” says Angela Falkenberg, APPA President.“When principals thrive, schools and communities thrive.” A VISION FOR ESTEEMED, CONFIDENT, AND THRIVING LEADERSHIP Guided by its Strategic Plan 2025, APPA’s vision is clear: To see primary principals esteemed, confident, and thriving in their leadership. Its mission: As the national voice for primary school principals, APPA enhances the education and wellbeing of primary leaders, students, and communities through advocacy and support. To achieve this, the Association’s work is structured around four strategic pillars: 1. Advocacy and Policy Co-design APPA supports community leaders, educators, and policymakers to better understand the realities of contemporary primary leadership. Beyond traditional notions of principals as “nurturers,” today’s school leaders are strategic, data-driven, and community-embedded professionals navigating increasingly complex challenges. “We’ve been saying for some time that effective policy requires a shared understanding of the problem before designing solutions,” Falkenberg explains. “Too often, strategies are built on assumptions. For example, if we think school attendance is about teacher engagement, but the real issue is parental mental health or housing insecurity, we won’t get the results we need.” A cornerstone of APPA’s advocacy is the annual Principal Health and Wellbeing Survey, conducted in 39 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 AUSTRALIAN PRIMARY PRINCIPALS ASSOCIATION (APPA)

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