Business View Oceania | September 2022

49 50 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 9 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 9 PARK AGI L I TY parking bay users to immediate availability. General Manager Brad Burrows has over three decades of experience in multidisciplinary IT environments- including sectors such as telecommunications, defence, biotechnology, banking and finance, and most recently property and parking infrastructure technology. “We founded Park Agility nine years ago with the simple plan to become the most accurate, flexible, and capable parking guidance solution in the market. We are a relatively small but tightly knit team with sites in almost every major city from Darwin to Adelaide- parking guidance is a congestion-based business, so we go where the people go. Our head office is in Sydney. Several of our staff are fully qualified electricians, systems engineers, and service technicians. We also have a solid research and development team, most of whom have at least 20 years in the IT industry, and over a decade of experience in the parking technology sector. It’s a very specific, niche set of skills and knowledge working with us.” Park Agility’s staff are experts in precinct signage solutions, parking guidance systems, and parking technology integration and support. Precinct signage solutions can display any message, anywhere, with static or scrolling features and full colour graphics. They help to significantly reduce traffic congestions, emissions, and stress, which assists in the management of peak hours and one-off events alike. Precinct signs are wireless with 4G data connectivity to allow for real-time updates, feature cloud-based storage, and can be integrated into any established car park regardless of current infrastructure. Parking guidance systems are engineered with a focus on accuracy, reliability, speed of installation and ease of maintenance. Park Agility uses infrared, laser, and magnetic resonance sensors to ensure customers can rely on displayed data to be correct. Internal wayfinding signage guides drivers to areas with availability, followed by colour-coordinated indicator lights to alert to bring together for an incredibly targeted market that is only getting more complex. We think it’s absolutely crucial to have the right people to rely on so that complexity appears simple, and everything runs smoothly.” While it is difficult to know exactly how many individual parking bays there are across Australia, Park Agility estimates the number to be between two and three million. Mr. Burrows shares, “Our customers are primarily large asset owners, builders, clubs, and councils. We also supply to a lot of other technology providers in the industry, particularly in signage. What differentiates us is the fact that we bring together a wealth of knowledge in IT and experience in the parking industry. Our offering is very specific, but is required by quite a large market, so it’s generally an easy choice for clients to work with us.” Technological expertise and culture are Park Agility’s biggest differentiators. Mr Burrows