efforts and for providing additional resources and support to its members. For example, the University of Adelaide runs FBA’s advisor accreditation course, which helps ensure family businesses access advisors who understand their unique challenges. Advocacy is a critical component of FBA’s work, and Sayer has been proactive in raising the profile of family businesses in the media and with policymakers. “Some media members are now starting to ring me if they’re writing an article on family businesses, and I can put the family business perspective on it,” Sayer says. FBA is also working with KPMG on a series called “Why Family Business Matters,” highlighting medium and large family businesses to challenge the perception that all family businesses are small. One of the FBA’s key advocacy initiatives is National Family Business Day, held on September 19th each year. FBA has developed materials to encourage members and other stakeholders to promote family businesses today.“Every year we are promoting the family businesses on National Family Business Day,” Sayer says, emphasizing the importance of raising Photo Credit: Shon Productions, www.shonproductions.com.au 61 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 09 FAMILY BUSINESS ASSOCIATION
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