Without proper planning and communication, the transition can become chaotic, leading to conflicts and even the dissolution of the business. FUTURE OF FAMILY BUSINESSES: TRUST, COMMUNITY, AND RESILIENCE Family businesses are significant economic contributors and are crucial to their communities. The Edelman Trust Barometer, an annual survey, consistently shows that family businesses are the most trusted type of business. “Family businesses make an unbelievable contribution to the community, whether it’s the local football club or a charity helping homeless children,” Sayer says. This trust and community involvement are key factors in the resilience and longevity of family businesses. Looking ahead, FBA remains committed to supporting family businesses through education, advocacy, and networking. Reflecting on her first year as CEO, Sayer is optimistic about the future. “We want to be here for the long haul, supporting family businesses,” she states. With its new strategic plan, FBA is wellpositioned to continue championing the family business sector, ensuring these enterprises succeed and endure for future generations. As Sayer emphasizes,“We are the voice for the family business sector,” and that voice is more essential now than ever. 64 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 09
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