through direct relationships with farmers. This resonates strongly with consumers who want to know where their coffee comes from and how it’s produced. Other shifts include the rising popularity of cold beverages, alternative milks, and coffee substitutes, all of which Veneziano is incorporating into its offerings. “We see these trends as opportunities,” Dickson notes.“They allow us to broaden our product range and reach new customers.” INNOVATION THROUGH COMPETITION AND GLOBAL INSIGHTS Innovation remains at the heart of Veneziano Coffee Roasters. The company continues to stay ahead of industry trends through its deep involvement in the World Barista Championships, where it has three certified judges. This involvement provides early exposure to new techniques, equipment, and flavor profiles that often shape global coffee trends. 41 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 09 VENEZIANO COFFEE ROASTERS
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