and feeding vulnerable communities. NCG teams regularly participate in cooking meals for homeless people, fostering a culture of service that extends beyond the workplace. Each state office identifies its own local community projects, ensuring that social responsibility is not centralized but embedded across the company. To coordinate these efforts, NCG employs a full-time sustainability manager. FUTURE GOALS AND GROWTH STRATEGIES Looking ahead, NCG is focused on expanding its reach both domestically and internationally. One key initiative is the company’s growing Veneziano’s direct-to-consumer online business, which surged after COVID-19 as more people began brewing specialty coffee at home.A partnership with Breville has further strengthened this channel by integrating Veneziano’s coffee with Breville’s home coffee machines. The company is also entering mainstream retail through a partnership with Veneziano and Woolworths Metro stores, providing greater access to specialty coffee in everyday settings. “We see 44 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 09
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