projects, ensuring that social responsibility is not centralized but embedded across the company. To coordinate these efforts, Veneziano employs a fulltime sustainability manager. FUTURE GOALS AND GROWTH STRATEGIES Looking ahead,Veneziano Coffee Roasters is focused on expanding its reach both domestically and internationally. One key initiative is the company’s growing direct-to-consumer online business, which surged after COVID-19 as more people began brewing specialty coffee at home.A partnership with Breville has further strengthened this channel by integrating Veneziano’s coffee with Breville’s home coffee machines. The company is also entering mainstream retail through a partnership with Woolworths Metro stores, providing greater access to specialty coffee in everyday settings. “We see Woolworths as a key partner for reaching a broader audience while maintaining our quality and brand integrity,” Dickson explains. International expansion is also on the horizon. 44 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 09
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