hotel project, another large-scale investment that highlights the company’s ability to identify opportunities outside of traditional markets. By focusing on areas tied to agriculture, tourism, and regional growth, Safari positions itself to meet demand where it is strongest. Neil believes this regional strategy will continue to deliver results: “Queenstown and Palmerston North might look like very different markets, but both are driven by long-term demand—one by tourism and the other by agriculture.That balance is what makes them so attractive.” A FAMILY-DRIVEN CULTURE At its core, Safari Group is not just a business—it’s a family. Neil’s sons and long-serving employees play key roles in operations, ensuring that the company’s values of honesty, integrity, and loyalty remain central to everything it does. This culture shapes everything from hiring decisions 55 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 09 SAFARI GROUP
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