environment and the communities that support the business. Staff are encouraged to contribute ideas, learn, and grow, which keeps ELK’s culture fresh and innovative. “Our people are at the heart of everything,” Marnie says. “Happy, inspired employees create better products, better customer experiences, and ultimately a stronger business.” PARTNERSHIPS WITH PURPOSE Collaboration has been a cornerstone of ELK’s sustainability journey. The company is a proud member of 1% for the Planet, donating one percent of annual sales to environmental causes. Through the Tree Project, ELK directly supports reforestation efforts, funding the planting of thousands of trees while providing customers with a clear view of the impact. ELK’s relationship with Blocketxx, a pioneering textile recycling company, represents on their most exciting partnerships. By recycling textiles at scale, ELK is addressing one of the fashion industry’s biggest challenges: waste.“Blocktexx gives us a way to be part of a larger systemic solution,” Marnie notes. “It’s not just about our brand, but about the future of fashion as a whole.” MULTI-CHANNEL STRATEGY FOR RESILIENCE Like many retailers, ELK has weathered turbulent 66 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 09
RkJQdWJsaXNoZXIy MTI5MjAx