Business View Oceania | September 2020

44 BUSINESS VIEW OCEANIA SEPTEMBER 2020 there is now direct internal access between the hotel and the convention centre. Cannon holds the Melbourne Convention & Exhibition Centre in high regard, recognizing the importance of the partnership between both companies. “We work closely with the MCEC, as well as a number of other partners in the area, including the Melbourne Convention Bureau. Together, we really drive Melbourne as a destination, first and foremost, as well as the precinct of South Wharf; to really make sure we deliver exceptional services and the proper Melbourne experience for our guests, both domestically and internationally. As one of the largest hotels in the precinct, we’re fortunate to be able to work across different market segments and foster close relationships with our key partners – whether that be groups from conferencing partners utilising the MCEC or corporate partners that come to do business here in Melbourne. We’re in a unique location where everything is at your fingertips. For instance, the Australian Open was held just a short walk from the hotel.” The Novotel Melbourne South Wharf is also close to Marvel Stadium, which serves as an entertainment stadium, as well as the home venue for five Australian Football League teams. Cannon notes, “We’re really lucky to be able to diversify into lots of different markets, we’re not reliant on one segment. People can just grab a train, catch a taxi, or even access our cruise ship terminal from the hotel.” Director of Sales & Marketing for Novotel Melbourne South Wharf, Ali Capp, acknowledges that the hotel’s location on the cusp of Melbourne and next to main access points, including the airport, has been integral to their early success and allows them to offer something unique to their guests. She notes, “When our corporate and international clients come through, we’re able to give them a good understanding of the gateway to Melbourne.” Catering to diverse clients also drives the hotel