Business View Oceania | Volume 3, Issue 9

35 36 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 9 BUSINESS VIEW OCEANIA VOLUME 3, ISSUE 9 CHADWI CK FORKL I FTS Mathias (General Manager) are happy to provide their unique insight into current projects, achievements, and future goals at Chadwick Forklifts. Mr. Mathias explains that the company is constantly looking for ways to optimise their business for their customers. “We provide a high- quality, customisable, and cost-effective solution to every one of our clients. Their needs are our needs; to make our process more streamlined, we are big on innovation. A recent example would be our introduction of a VPN (Virtual private network) to our online system, which is essentially a data highway that links our two offices to make sure nothing slips through the cracks in terms of client data, invoicing, job requests, etc. In addition to that, we are using Microsoft 365 to do enterprise-wide scheduling for all of our technicians and trucks. No matter where a team member is, they are connected to the rest of the company when they go out and service a customer. Prior to these, we ran a very manual system, so it’s really revolutionised how we do things and made us far more efficient.” Part of what makes Chadwick Forklifts unique is the business model they employ when going to market, which was originally conceived by Melissa Chadwick. Mr. Mathias says. “Because we predominantly deal with other hire companies and businesses within our sector, we are really dedicated to making sure we don’t have any conflicts of interest within the clients we serve. Some of our competitors may serve anyone and everyone that walks in the door, which is great, but it does pose some conflict between clients sometimes. We want to be loyal to our customer base and avoid that.” In addition to this approach, Chadwick Forklifts works with clients to provide custom solutions where appropriate. Mr. Chadwick elaborates, “We are able to help if someone needs equipment to go on a specific, highly regulated site that needs certain physical requirements met or paperwork filled out. We are happy to do that.” The company’s equipment