publication

49 THE HOME OF FRESHLY BREWED ICED TEA N othing beats a cold, refreshing drink on a hot summer day as escaping the sweaty clutches of the scorching sun is always cause for celebra- tion. Cha Time, one of Australia’s most popular iced tea brands, is probably one of the best places to be when the weather outside is better fitted for desert-dwell- ing lizards than human beings. The franchise, which originated in Taiwan in 2005, first opened its Australian doors in 2009. Since then, its busi- ness has been expanded to 66 stores, 16 of which are corporate with the rest being owned by franchisees. Each location, or T-Brewery as the company likes to call them, delivers freshly brewed iced and hot teas in an assortment of flavors. The fresh ingredients are prepared in state-of- the-art tea brewing machines which have allowed the franchise to produce an incredibly varied menu of teas that can please every palate.