publication

57 about having the right criteria because you will have a working relationship with that person for a long time. One of the other aspects is just labor costs, typical of the Australian market. In- creased costs mean there’s more and more pres- sure on management, franchise partners end up having to work longer in their businesses, brands look at increasing price”, laments Carlos. Despite any challenges that it may have to face in the future, Cha Time has certainly had a con- siderable impact on the Australian market of ice-cold drinks. According to Carlos, Australia is now the biggest Western market of Cha Time, a considerable feat by any standard. The compa- ny’s future certainly looks promising, both glob- ally and locally with over ten new locations to open over the next six months so expect to see a lot more Cha Time T-Breweries popping up near you soon enough.