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65 OFFERING PRODUCTS OF OUTSTANDING QUALITY Of course, that is not to say that that person- alized service is everything. The products also need to speak for the company on their own as outstanding customer service means noth- ing without being accompanied by outstand- ing products. Thankfully, Magnus Australia has proved itself time and time again by continu- ously innovating and improving their products. By listening to the farmers and end-users and always considering how they can improve, the company has managed to consistently evolve, never stepping behind. Out of all the company’s products, their sheds are what havemade the biggest impact in recent years. Though they have always been involved in the industry, the company started making sheds full-time sometime in the late 90s and it soon became a very fast-growing part of their business. Their established reputation allowed them to venture further and the last decade or so has seen an incredible demand for their sheds and their other custom products. Custom- ers have always been satisfied with their work because the staff at Magnus Australia are per- sonally involved with each project. The end re- sult is always unique so their clients know that they will receive well-made, sturdy equipment that will last them for a very long time. OVERCOMING CHALLENGES BY LOOKING TO THE FUTURE Magnus Australia has already laid solid founda- tions in South Australia as well as Victoria with a business practice to be proud of. And even though they do some work in other states, Craig