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69 are price-driven and the free trade agreement has made a huge impact on local manufactur- ers who struggle to keep pace with cheaper products. Still, companies like Magnus Australia have a few qualities that cannot be replicated or re- placed and there will always be clients who appreciate that. That level of personal touch, instant communication, and deep understand- ing of the agricultural market of their region are elements that only companies such as Mag- nus Australia possess. Sitting down with their customers and being there for them throughout the entire manufacturing process is extremely important. The desire to constantly improve their services also drives them forward, allow- ing them to offer better and better products to their clients. The road ahead will be challenging indeed but Craig is adamant about his company’s direction. His aim is for Magnus Australia to keep provid- ing quality products through consistent innova- tive practices and excellent customer service. Since agriculture is a seasonal industry, direct- ing their focus in growing areas is keeping ev- eryone on their toes. The constant innovations and quality services are certainly two of the most important elements which will keep Mag- nus Australia at the forefront for a long time. Supporting Partners & Preferred Vendors Vater Hardware - www.vaterhardware.com Calibre One - www.calibreone.com.au