Bene Aged Care

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Business View Australia
Bene Aged Care’s facilities were only
for the Italian community. The new
marketing strategy sought to convey
that the facilities were available for oth-
er ethnic groups too. A new slogan was
adopted to get this message across.
Andrew McFarlane, Chief Executive
Officer, who has been with the organ-
isation for more than 18 years, ex-
plains, “Our slogan, ‘Aged Care, Italian
Style’ is to indicate that our services
are not exclusively for Italians.
“It is aged care, appreciating the Ital-
ian style and cultural aspects. These
are food, community, family and en-
joyment. We have 64% Italian clients
across our facilities. Most people real-
ly like the Italian menus.
Food is quite an important dimension
of your life. In our facilities, we create
a really nice village atmosphere with
residents enjoying their food, wine,
singing and talking. And that is quite
unique as compared to other aged
care organisations.”
Residential sites
The Italian Village at St Agnes offers
its 163 residents every level of care
and a range of services. It is located
on a hillside overlooking a creek, giv-
ing residents a marvellous view. There
are spacious rooms with private en-