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Business View Australia - June 2015 81

sites we currently use are DPS on

line and we advertise in their Mag-

azine Aged. We also use aged care

online. We have a five star rating

as an aged care facility, mainly be-

cause of the size, the environment,

extensive gardens, and fresh Euro-

pean food cooked daily. Single room

ensuites, highly skilled, bilingual

staff are important aspects of our

offering. We have photographs on

these websites as well as a feature

magazine story about being cultural-

ly and linguistically diverse. We also

advertise on the Seniors Informa-

tion and the MyAgedCare website.

We have also got our own website,

a Facebook page, and a LinkedIn

presence. Finally, we collaborate with

the Serbian Church,” Brown says.

Continuous improvement is a big

focus at Pennwood and they regular-

ly conduct surveys to get the feed-

back they need to make sure they

are moving in the right direction. The

aged care recipients are given sur-

veys which include questions about

the lifestyle, independence, food

choices, staff customer service, and

quality standards. Education and

Staff Development programs keep

the staff up-to-date with their skills

and their training. Pennwood has a

strong focus on person centred care.

Brown says growth, profitabili-

ty, maintaining high standards,

keeping staff and care recipi-

ents healthy, engaged and fit

are the big goals she wants to

achieve in the next five years.

“Growth is going to be one of the

big things for us. We need to expand

to remain financially viable. We also

need to maintain the quality and care

but also the lifestyle that we’ve got for

the care recipients and the staff. And

keeping up the morale, we have social

workers who come and talk to resi-

dents and staff regarding any men-

tal health issues. Some of our staff

were refugees from war torn Serbia

so they are here to make a difference

for their community. Eastern Europe-

ans, in my opinion, have a wonderful

work ethic and are savvy with new

technology. These qualities along with

ongoing training, confidence build-

ing and support allows them to excel

in many areas” concludes Brown.

Preferred Vendors:

Active Watch

http://www.activewatch.com.au/

Birks Chemist

http://birkschemist.com.au/

SA Linen

http://salinen.com.au/

HEALTHCARE