4 / 10
Business View Australia
a good infrastructure. Thankfully,
IHS Global Alliance not only fit all the
criteria but has managed to exceed
them.
“We design furniture for the
hospitality industry. That’s who we
are. We specialize in monopolies and
products that haven’t been done
before. We aren’t copycats, we don’t
copy other people’s products. We
just have a look at the industry and
we improve it as we go through”, Nick
says.
That sense of innovation through
exploration is a major part of the
company. New trends have to be
discovered through interactions with
vendors and clients. When designing
a product, one has to account for
multiple elements. For instance,
a stylish and attractive piece of
equipment that has no practical
use is largely wasteful. To achieve
the perfect balance between style
and substance, someone with the
expertise of Nick and his keen interest
on acquiring an intimate knowledge of
the market is absolutely necessary.
Innovation through
intimate knowledge
In addition to all that, having an
intimate knowledge of the industry is
also one of the reasons why IHS is the
most trusted company of its kind. The