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Business View Australia - November-December 2015
assisted living. Subsequently in 2005,
a $1.2 million refurbishment followed.
At this time, a new eight-bed wing was
developed.
Further work was carried out in 2012
with the construction of an additional
wing and the renovation of common
areas. In November 2014, the facility,
which was till then called Woy Woy
Community Aged Care, was renamed
BlueWave Living.
“With the aged care reforms we
identified a need to be able to become
more easily identifiable because our
name, Woy Woy Community Aged
Care, was very generic and people got
us confused with a lot of other like-
named organisations in the local area,”
says Jennifer Eddy, the Chief Executive
Officer. “We thought about what we are
going to call ourselves for quite some
time.
“The construction that we were doing
at the front incorporated this large
wave walkway that runs down the front
of the building right down to the road
and we painted it cobalt blue and we
kept referring to it as the blue wave.
Then it suddenly came to us, that’s it!