9 / 10
Business View Australia - November-December 2015
environmental impact and the after
effects it can create.”
A lot of their clients tend to be one-
off home owners, so word of mouth
referrals is an important part of their
business. Within the competitive
construction industry, you are only
as good as your last project. Giro is
wary not to be too reliant on just one
method of promotion. They also take
their offering to the market in other
ways.
“A lot of our marketing is word of
mouth. So our last job is our best job
because they provide the feedback
to someone else. They say ‘oh you
should use these people.’ At the same
time we have an email marketing
campaign that goes out every quarter
to give people industry information
and new products that they might find
useful in the future.”
Growing the business, creating
new job opportunities for staff
and developing strong, trusting
relationships are big mandates for
the Giro Construction Group. Macri
says there is no place in the business
for someone who is not trustworthy or
passionate.
“I look for people I can trust
ultimately. They’ve also got to have
that passion for the building industry
or that passion to provide that service
to us as they would for the client.”
Ultimately
creating
a
strong
relationship with the client is their
biggest priority, as many client have
become friends of Giro Construction
and keep in contact on a regular basis.