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AT A GLANCE WHO: Dannielle Appleford’s Warranwood Equestrian Centre WHAT: A centre for horse-riding lessons which caters to people of all abilities, ages and backgrounds WHERE: 72-84 Husseys Lane, Warrandyte VIC 3113, Australia WEBSITE: warranwoodequestriancentre.com.auing on her own business, she worked
for four different people at the same
time. On one hand, this allowed her
to gain a lot of knowledge, both in re-
gards to horse riding and business
management. After all, she witnessed
the many challenges and difficulties
faced by horse-riding centres first-
hand.
Starting from scratch with
a unique skillset
On the other hand, however, this ap-
proach was limiting Dannielle’s abil-
ities and her motivation. She found
that she missed out on a lot of op-
portunities to influence things in ways
she thought best. Her job was to go
in and give lessons according to the
philosophies and ideals of each busi-
nessman, not to apply her own. As
one might expect, this soon led to a
point where the interests of all the
businessmen, and Dannielle’s, were
starting to conflict with each other. At
that point, Dannielle decided to take
a leap of faith and start her own busi-
ness.
As if that was not challenging on its
own, Dannielle also decided to start
entirely from scratch. Like she in-
formed us, it was not appropriate,
not good business ethics, to carry
her previous students across to her
new business. Instead, she focused
Centre