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Business View Australia - July 2015 101
medium sized private hospital
to where it is now, came from a
measuredandwell executedstrategy.
“This was really a success story of
taking a small private hospital and
making it a hospital that everyone
is talking about. We did it through
a very carefully planned strategy,
clearly understood our market
demographics and demand; looked
at our market share and targeted
particular specialities. And we
crafted a strategy where we could
target particular specialities through
technology and recruiting the best
HEALTHCARE